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Case Studies

Explore My Case Studies.

Hover over each project to scroll through the full website and see the conversion-focused improvements in action.
Wisings of a Queen
LifestyleCustom Built

Wisings of a Queen

Designed and built from the ground up—blending content, commerce, and storytelling into a seamless, elevated digital experience for modern women.
  • Cohesive visual identity
  • Experience-led page flow
  • Integrated content + shop
  • Conversion-focused touchpoints
View Case Study →
Meridian Chiropractor
Local ServicesCRO

Meridian Chiropractor

Designed and built from the ground up—blending content, commerce, and storytelling into a seamless, elevated digital experience for modern women.
  • Clearer headline hierarchy
  • Repositioned CTAs above the fold
  • Added trust badges & reviews
  • Simplified appointment flow
View Case Study →
Nick’s Kitchen
EngagementRedesign

Nick’s Kitchen

Designed and built from the ground up—blending content, commerce, and storytelling into a seamless, elevated digital experience for modern women.
  • Faster access to recipes
  • Clear content separation
  • Mobile-friendly layout
  • Reduced interaction steps
View Case Study →
Stories And Beyond
CommunityCustom Built

Stories And Beyond

Designed and built from the ground up—blending content, commerce, and storytelling into a seamless, elevated digital experience for modern women.
  • Clearer content sections
  • Improved event visibility
  • Simplified navigation flow
  • Stronger action prompts
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UK Fencing Ltd
Local ServiceCRO

UK Fencing Ltd

Designed and built from the ground up—blending content, commerce, and storytelling into a seamless, elevated digital experience for modern women.
  • Clear service positioning
  • Strong trust & proof elements
  • Improved page structure
  • High-visibility contact points
View Case Study →
Elise Darma
Personal BrandCustom Built

Elise Darma

Designed and built from the ground up—blending content, commerce, and storytelling into a seamless, elevated digital experience for modern women.
  • Clear offer positioning
  • Structured content funnel
  • Strategic CTA placement
  • Conversion-focused layout
View Case Study →
✦ Trusted Since 2006 ✦ Conversion-First Strategy ✦ More Leads ✦ More Calls ✦ WordPress & Kajabi Expert ✦ Built To Convert
✦ Trusted Since 2006 ✦ Conversion-First Strategy ✦ More Leads ✦ More Calls ✦ WordPress & Kajabi Expert ✦ Built To Convert
✦ Trusted Since 2006 ✦ Conversion-First Strategy ✦ More Leads ✦ More Calls ✦ WordPress & Kajabi Expert ✦ Built To Convert
✦ Trusted Since 2006 ✦ Conversion-First Strategy ✦ More Leads ✦ More Calls ✦ WordPress & Kajabi Expert ✦ Built To Convert
✦ Trusted Since 2006 ✦ Conversion-First Strategy ✦ More Leads ✦ More Calls ✦ WordPress & Kajabi Expert ✦ Built To Convert
✦ Trusted Since 2006 ✦ Conversion-First Strategy ✦ More Leads ✦ More Calls ✦ WordPress & Kajabi Expert ✦ Built To Convert
✦ Trusted Since 2006 ✦ Conversion-First Strategy ✦ More Leads ✦ More Calls ✦ WordPress & Kajabi Expert ✦ Built To Convert
✦ Trusted Since 2006 ✦ Conversion-First Strategy ✦ More Leads ✦ More Calls ✦ WordPress & Kajabi Expert ✦ Built To Convert
✦ Trusted Since 2006 ✦ Conversion-First Strategy ✦ More Leads ✦ More Calls ✦ WordPress & Kajabi Expert ✦ Built To Convert
✦ Trusted Since 2006 ✦ Conversion-First Strategy ✦ More Leads ✦ More Calls ✦ WordPress & Kajabi Expert ✦ Built To Convert
✦ Trusted Since 2006 ✦ Conversion-First Strategy ✦ More Leads ✦ More Calls ✦ WordPress & Kajabi Expert ✦ Built To Convert
✦ Trusted Since 2006 ✦ Conversion-First Strategy ✦ More Leads ✦ More Calls ✦ WordPress & Kajabi Expert ✦ Built To Convert
✦ Trusted Since 2006 ✦ Conversion-First Strategy ✦ More Leads ✦ More Calls ✦ WordPress & Kajabi Expert ✦ Built To Convert
✦ Trusted Since 2006 ✦ Conversion-First Strategy ✦ More Leads ✦ More Calls ✦ WordPress & Kajabi Expert ✦ Built To Convert
✦ Trusted Since 2006 ✦ Conversion-First Strategy ✦ More Leads ✦ More Calls ✦ WordPress & Kajabi Expert ✦ Built To Convert
✦ Trusted Since 2006 ✦ Conversion-First Strategy ✦ More Leads ✦ More Calls ✦ WordPress & Kajabi Expert ✦ Built To Convert
✦ Trusted Since 2006 ✦ Conversion-First Strategy ✦ More Leads ✦ More Calls ✦ WordPress & Kajabi Expert ✦ Built To Convert
✦ Trusted Since 2006 ✦ Conversion-First Strategy ✦ More Leads ✦ More Calls ✦ WordPress & Kajabi Expert ✦ Built To Convert
✦ Trusted Since 2006 ✦ Conversion-First Strategy ✦ More Leads ✦ More Calls ✦ WordPress & Kajabi Expert ✦ Built To Convert
✦ Trusted Since 2006 ✦ Conversion-First Strategy ✦ More Leads ✦ More Calls ✦ WordPress & Kajabi Expert ✦ Built To Convert
✦ Trusted Since 2006 ✦ Conversion-First Strategy ✦ More Leads ✦ More Calls ✦ WordPress & Kajabi Expert ✦ Built To Convert
✦ Trusted Since 2006 ✦ Conversion-First Strategy ✦ More Leads ✦ More Calls ✦ WordPress & Kajabi Expert ✦ Built To Convert
✦ Trusted Since 2006 ✦ Conversion-First Strategy ✦ More Leads ✦ More Calls ✦ WordPress & Kajabi Expert ✦ Built To Convert
✦ Trusted Since 2006 ✦ Conversion-First Strategy ✦ More Leads ✦ More Calls ✦ WordPress & Kajabi Expert ✦ Built To Convert
✦ Trusted Since 2006 ✦ Conversion-First Strategy ✦ More Leads ✦ More Calls ✦ WordPress & Kajabi Expert ✦ Built To Convert
✦ Trusted Since 2006 ✦ Conversion-First Strategy ✦ More Leads ✦ More Calls ✦ WordPress & Kajabi Expert ✦ Built To Convert
✦ Trusted Since 2006 ✦ Conversion-First Strategy ✦ More Leads ✦ More Calls ✦ WordPress & Kajabi Expert ✦ Built To Convert
✦ Trusted Since 2006 ✦ Conversion-First Strategy ✦ More Leads ✦ More Calls ✦ WordPress & Kajabi Expert ✦ Built To Convert
✦ Trusted Since 2006 ✦ Conversion-First Strategy ✦ More Leads ✦ More Calls ✦ WordPress & Kajabi Expert ✦ Built To Convert
✦ Trusted Since 2006 ✦ Conversion-First Strategy ✦ More Leads ✦ More Calls ✦ WordPress & Kajabi Expert ✦ Built To Convert
✦ Trusted Since 2006 ✦ Conversion-First Strategy ✦ More Leads ✦ More Calls ✦ WordPress & Kajabi Expert ✦ Built To Convert
✦ Trusted Since 2006 ✦ Conversion-First Strategy ✦ More Leads ✦ More Calls ✦ WordPress & Kajabi Expert ✦ Built To Convert
✦ Trusted Since 2006 ✦ Conversion-First Strategy ✦ More Leads ✦ More Calls ✦ WordPress & Kajabi Expert ✦ Built To Convert
✦ Trusted Since 2006 ✦ Conversion-First Strategy ✦ More Leads ✦ More Calls ✦ WordPress & Kajabi Expert ✦ Built To Convert
✦ Trusted Since 2006 ✦ Conversion-First Strategy ✦ More Leads ✦ More Calls ✦ WordPress & Kajabi Expert ✦ Built To Convert
✦ Trusted Since 2006 ✦ Conversion-First Strategy ✦ More Leads ✦ More Calls ✦ WordPress & Kajabi Expert ✦ Built To Convert
✦ Trusted Since 2006 ✦ Conversion-First Strategy ✦ More Leads ✦ More Calls ✦ WordPress & Kajabi Expert ✦ Built To Convert
✦ Trusted Since 2006 ✦ Conversion-First Strategy ✦ More Leads ✦ More Calls ✦ WordPress & Kajabi Expert ✦ Built To Convert
✦ Trusted Since 2006 ✦ Conversion-First Strategy ✦ More Leads ✦ More Calls ✦ WordPress & Kajabi Expert ✦ Built To Convert
✦ Trusted Since 2006 ✦ Conversion-First Strategy ✦ More Leads ✦ More Calls ✦ WordPress & Kajabi Expert ✦ Built To Convert
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Conversion
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Excuses
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Most websites have opportunities to
improve performance, once you
know where to look.
— Nicole Lyons, Conversion Analyst
My Approach

Conversion Comes Before Design

Every case study follows the same proven approach. Strategy first, design second, results follow.

Clarify the Message

Understand what visitors need to hear first.

Improve Structure

Guide attention through strategic page flow.

Strengthen Trust

Position credibility where it matters most.

Guide to Action

Make the next step obvious and effortless.

What These Examples Have in Common

Different businesses. Different websites. But the same principle applies: A website
performs better when it is clear, structured, and built for action.

Want Similar Results From Your Website?

But the same principle applies: A website performs better when it is clear, structured, and built for action.
Talk With Nicole
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